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Spate finds #Makeupover40 has received 2.0 million average weekly views on TikTok.
December 10, 2024
By: Lianna Albrizio
Associate Editor
The cosmetics market is brimming with colorful brands. Fierce competition propels them to stay at the top of consumers’ makeup bags when it comes to relevancy. Two brands that are on Spate’s radar that haven’t managed to get lost in the shuffle are Laura Geller and Huda Beauty. Laura Geller Mature makeup maker Laura Geller averages 351.7K monthly searches on Google, with a +127.8K increase in searches compared to last year. On TikTok, the brand receives 3.1 million average weekly views ...
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